Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

1. You’d use masthead ads and non-skippable in-stream ads.
2. You’d use masthead ads and bumper ads.
3. You’d use skippable in-stream ads and bumper ads.
4. You’d use skippable in-stream ads and non-skippable in-stream ads.

Correct Answer:

• You’d use skippable in-stream ads and non-skippable in-stream ads.

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions You’d use skippable in-stream ads and non-skippable in-stream ads.

Explanation: To achieve maximum reach and video completions, the advertiser should use a mix of skippable in-stream ads and non-skippable in-stream ads. Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners, allowing the viewer to skip the ad after 5 seconds. Non-skippable in-stream ads, on the other hand, play before, during, or after other videos and do not provide the option to skip the ad, they are 15 seconds (or shorter) in duration. This combination of ad formats will help drive the maximum audience reach and maximum video completions.