Microsoft Advertising Certification Exam Answers 2023

You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?

1. True
2. False

Correct Answer:

• True

It Is Not Possible To Copy A Campaign From One Account To Another Within Microsoft Advertising Editor. True Or False?

1. True
2. False

Correct Answer:

• False

Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter?

1. Advanced search
2. find and replace
3. Match types
4. None of the above

Correct Answer:

• Advanced search

What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)

1. Excel
2. CSV file
3. Google Ads
4. Default settings

Correct Answer:

• Excel
• CSV file

What Is An Example Of Layering Remarketing With Audience Exclusions?

1. Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
2. Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
3. Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
4. None of the above
5. All of the above

Correct Answer:

• All of the above

Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.

1. Manual
2. Enhanced CPC
3. Target CPA
4. Maximize Clicks
5. Maximize Conversions

Correct Answer:

• Target CPA
• Maximize Conversions

Remarketing Audiences Allow You To Serve Ads To Previous Visitors Of Your Website. True Or False?

1. True
2. False

Correct Answer:

• True

What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?

1. Age
2. Gender
3. Location
4. CTR
5. All of the above

Correct Answer:

• Age
• Gender
• Location

Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?

1. Default keyword bids at the ad-group level
2. Summary Grid columns
3. Demographic targets for campaigns
4. Device targets for ad groups
5. All of the above

Correct Answer:

• Summary Grid columns

The Competition Tab In Microsoft Advertising Gives You What Two Functionalities? (Select 2)

1. Product title naming
2. Auction Insights
3. Recommendations
4. Bidding
5. Google Import

Correct Answer:

• Auction Insights
• Recommendations

Microsoft Advertising Editor Is The Only Place To Use The Google Ads Import Tool. True Or False?

1. True
2. False

Correct Answer:

• False

What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)

1. Create Remarketing Audience lists
2. Associate In-Market Audiences to your campaigns
3. Manage your Shopping campaigns
4. Adjust keyword bids

Correct Answer:

• Create Remarketing Audience lists
• Associate In-Market Audiences to your campaigns

Building Remarketing Lists With The UET Tag Allows Advertisers To Target Their Audience For Which Purpose? Choose All That Apply.

1. Target audiences based on website visits
2. Exclude audiences based on website activity
3. Increase ad spend
4. Validate a tag

Correct Answer:

• Target audiences based on website visits
• Exclude audiences based on website activity

Microsoft Advertising Editor Is The Only Place To Use The Use The Go. True Or False?

1. True
2. False

Correct Answer:

• False

In Addition To Reviewing The Recommendations Tab, How Else Might You find Data For Optimizing Your Campaigns? Choose All That Apply.

1. Configure devices
2. Check out the dimensions tab
3. Run performance reports
4. Separate audience campaigns
5. None of the above

Correct Answer:

• Check out the dimensions tab
• Run performance reports

Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?

1. True
2. False

Correct Answer:

• True

Microsoft Advertising Editor Is The Only Place To Use The Use The Google Ads Import Tool. True Or False?

1. True
2. False

Correct Answer:

• False

If You Are Unable To find Your Ad In The Bing Search Results Pages, Why Should You first Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?

1. It tells you why your ad has been disapproved
2. It tells you whether your campaign is active
3. It shows the total number of clicks your ad has received
4. It tells you if your ad is being displayed, even if you can’t find it

Correct Answer:

• It tells you if your ad is being displayed, even if you can’t find it

Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?

1. Status
2. Impressions
3. Click-through rate
4. Delivery

Correct Answer:

• Delivery

What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.

1. Keyword optimization
2. Ad testing
3. Audience targeting
4. Blog writing
5. All of the above

Correct Answer:

• Keyword optimization
• Ad testing
• Audience targeting

LinkedIn Profile Targeting When Used With ‘Target And Bid’ Target Setting Will Narrow Your Ad’s Audience. True Or False?

1. True
2. False

Correct Answer:

• True

If You Set A Daily Budget Too Low For The Traffic Generated By Your Keywords What Might Happen?

1. Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
2. Microsoft Advertising might not allow you to change your daily budget and keyword bids
3. You might deplete your campaign’s daily budget before the end of the day
4. Your ads will continue to show regardless of the daily budget cap.

Correct Answer:

• You might deplete your campaign’s daily budget before the end of the day

Investment Per Device (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Within What Range? (Select 2)

1. 900%
2. -1000%
3. 1000%
4. -100%

Correct Answer:

• 900%
• -100%

Exclusions You Set At The Ad Group Level Will Be Applied To Your Entire Campaign. True Or False?

1. True
2. False

Correct Answer:

• False

Which Reports Would You Pull To Better Understand How Sitelinks Are Impacting Campaign Performance? Choose All That Apply.

1. Ad extension by keyword
2. Ad extension by ad
3. Ad extension details
4. Call forwarding detail
5. All of the above

Correct Answer:

• Ad extension by keyword
• Ad extension by ad
• Ad extension details

Where Can You Review And Update Credit Card Information Within Microsoft Advertising?

1. Accounts tab
2. Payment Methods tab
3. Campaign tab
4. Opportunities tab
5. None of the above

Correct Answer:

• Payment Methods tab

Price Extensions Are Ad Extensions That Display Product Reviews. True Or False?

1. True
2. False

Correct Answer:

• False

With Microsoft Advertising Editor, You Can Export What Level Of Data?

1. Entire account
2. Individual campaigns
3. Specific ad groups
4. All of the above

Correct Answer:

• All of the above

Automated Rules Can Only Be Applied At The Account Level. True Or False?

1. True
2. False

Correct Answer:

• False

How Many UET Tags Must You Place On Your Site To Track Multiple Campaigns?

1. One tag per campaign
2. One tag per Ad Group
3. One tag per Account
4. One tag per website

Correct Answer:

• One tag per website

Best Practices For Using Automated Bid Strategies Include The Following: (Select 2)

1. Use maximum and minimum CPC limits or bid estimates
2. Set up a bid strategy and forget about it
3. Use all bidding strategies all of the time
4. Monitor performance at least once per week

Correct Answer:

• Use maximum and minimum CPC limits or bid estimates
• Monitor performance at least once per week

Which Delivery Status Is Given To Ads Or Keywords That Violate Microsoft Advertising Policies?

1. Ad paused
2. Pending editorial review
3. Disapproved
4. Eligible

Correct Answer:

• Disapproved

What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?

1. You must first click on the Audiences tab.
2. You must decide between Bid only or Target and bid in settings.
3. Your data management provider must connect to the Microsoft Advertising custom audience feature.
4. You must adjust the Default bid adjustment.
5. None of the above

Correct Answer:

• Your data management provider must connect to the Microsoft Advertising custom audience feature.

Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

1. Titles
2. Company name
3. Descriptions
4. Targeting
5. final URL
6. URL paths

Correct Answer:

• Titles
• Descriptions
• final URL
• URL paths

Microsoft Advertising Intelligence Allows You To Build Multiple Types Of Reports. True Or False?

1. True
2. False

Correct Answer:

• True

Microsoft Advertising Editor Can Be Used To Manage Campaigns And Review Performance Metrics. True Or False?

1. True
2. False

Correct Answer:

• True

What Are Benefits Of Syndication? Choose All That Apply.

1. You can expand your reach and get more clicks with a new, high-quality audience.
2. You can serve video ads.
3. Microsoft Advertising has controls in place to help keep the quality you expect.
4. CPCs on the Microsoft Advertising syndication partner network are generally lower.
5. All of the above

Correct Answer:

• You can expand your reach and get more clicks with a new, high-quality audience.
• Microsoft Advertising has controls in place to help keep the quality you expect.
• CPCs on the Microsoft Advertising syndication partner network are generally lower.

Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?

1. Callout Extensions
2. Structured Snippet Extensions
3. Review Extensions
4. Action Extensions

Correct Answer:

• Action Extensions

What Level Of Data Can You Export In Microsoft Advertising Editor?

1. Entire accounts
2. Individual campaigns
3. Specific ad groups
4. All of the above

Correct Answer:

• All of the above

If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center. True Or False?

1. True
2. False

Correct Answer:

• True

Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.

1. Location
2. Time
3. Date
4. Device type
5. final URL

Correct Answer:

• Location
• Time
• Date
• Device type

Microsoft Advertising Editor Allows You To Work And Make Changes Online Only. True Or False?

1. True
2. False

Correct Answer:

• False

You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?

1. True
2. False

Correct Answer:

• False

What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)

1. Analyze the publisher report
2. Add website exclusions for poor-performing sites
3. Check your budget once a month
4. Don’t pay attention to fraudulent clicks

Correct Answer:

• Analyze the publisher report
• Add website exclusions for poor-performing sites

You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?

1. True
2. False

Correct Answer:

• True

The Microsoft Advertising Editor Keyword Research Feature Can Help You:

1. Expand keyword or negative keyword lists
2. Target the most relevant audience
3. Get bid estimates
4. All of the above

Correct Answer:

• All of the above

An Expanded Text Ad Can Contain 3 Ad Titles, 2 Ad Descriptions And URL Paths. True Or False?

1. True
2. False

Correct Answer:

• True

You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?

1. True
2. False

Correct Answer:

• False

A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

1. True
2. False

Correct Answer:

• True

The Microsoft Advertising Intelligence Excel Plugin Is A Free Tool For Keyword Research. True Or False?

1. True
2. False

Correct Answer:

• True

You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?

1. True
2. False

Correct Answer:

• True

In-Market Audiences Are Lists Of Potential Customers Curated By You, The Advertiser. True Or False?

1. True
2. False

Correct Answer:

• False

Choose 3 Targeting Options That Would Allow You To Serve Ads To Potential Customers Who Meet Specific Criteria.

1. Remarketing
2. In-Market Audiences
3. LinkedIn Profile Targeting
4. All countries

Correct Answer:

• Remarketing
• In-Market Audiences
• LinkedIn Profile Targeting

You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?

1. Billing and budget
2. Targeting
3. Delivery
4. Editorial

Correct Answer:

• Billing and budget

With Call Extensions you can do the following: (Select 2)

1. ​Display a phone number in your search ads on any PC, tablet or smartphone
2. Receieve calls from customers who click or dial the number in your ad
3. Have an answering service call back customers
4. Receive international calls any time of day

Correct Answer:

• ​Display a phone number in your search ads on any PC, tablet or smartphone
• Receieve calls from customers who click or dial the number in your ad

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

1. Country/region
2. Language
3. Demographic
4. Gender
5. ​None of the above

Correct Answer:

• Country/region
• Language

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

1. Clicks
2. Impressions
3. Position
4. Click-through rate
5. All of the above

Correct Answer:

• All of the above

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

1. In the Microsoft Hotel Center UI
2. With Google Import
3. In the Hotels API
4. Using CSV upload
5. In the Microsoft Graph

Correct Answer:

• In the Microsoft Hotel Center UI
• In the Hotels API
• Using CSV upload

What is the best question to ask yourself when considering how to create a positive landing page experience?

1. ​Is it relevant?
2. Is it transparent?
3. Is there ease of navigation?
4. Can users find what they are searching for?
5. All​ of the above

Correct Answer:

• All​ of the above

How many levels of organization are contained within the Hotel Ads structure?

1. ​1
2. 2
3. 3
4. 4
5. 5

Correct Answer:

• 5

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

1. Determine your campaign conversion goals.
2. Use a UET Tag Helper to reach your ROI goals.
3. Report user activity on their websites to Microsoft Advertising
4. None of the above

Correct Answer:

• Report user activity on their websites to Microsoft Advertising

Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

1. Ad​ titles
2. Company​ name
3. Ad texts
4. Targeting​
5. final URL
6. URL paths

Correct Answer:

• Company​ name
• Targeting​

Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

1. True
2. False

Correct Answer:

• False

From where can you export data in Microsoft Advertising Editor?

1. Entire accounts
2. Individual campaigns
3. Specific ad groups
4. All​ of the above

Correct Answer:

• All​ of the above

Which of these Scripts options are available to you in Microsoft Advertising?

1. Reuse your Google Ads scripts by copying and pasting finding a predefined script within the reference documents.
2. Enabling complex operations through writing your own customized JavaScript code
3. Manage your scripts under Logs in the main Scripts page
4. All​ of the above

Correct Answer:

• All​ of the above

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

1. You enter your URL
2. Microsoft Advertising will generate a specific URL landing page from your target
3. You choose between Categories, All web pages, or Specific web pages
4. Microsoft Advertising will create a remarking list

Correct Answer:

• Microsoft Advertising will generate a specific URL landing page from your target

Best practices for using automated rules include the following: (Select 3)

1. Use maximum and minimum CPC limits or bid estimates
2. Applying similar rules with different criteria to subsets of your account
3. Use​ all five bidding strategies all of the time
4. Monitor​ performance at least once per week

Correct Answer:

• Use maximum and minimum CPC limits or bid estimates
• Applying similar rules with different criteria to subsets of your account
• Monitor​ performance at least once per week

What is an example of a remarketing exclusion along with remarketing targeting?

1. Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
2. Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
3. Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
4. None of the above
5. All of the above

Correct Answer:

• All of the above

The only way to use Hotel Ads is to sign up with your account manager. True or false?

1. True
2. False

Correct Answer:

• True

You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

1. Microsoft Shopping Campaigns
2. The Microsoft Graph
3. Google Merchant Center
4. Microsoft Merchant Center
5. All of the above

Correct Answer:

• Google Merchant Center

In-market audiences can be imported from Google Ads campaigns. True or False?

1. True
2. False

Correct Answer:

• True

What key strategies might an advertiser use Microsoft Advertising Intelligence for?

1. ​Keyword expansion
2. Webpage analysis
3. Cross-border expansion
4. None of the above
5. All of the above

Correct Answer:

• All of the above

Which of the following can you customize in Microsoft Advertising Editor?

1. Default keyword bids at the ad-group level
2. Summary Grid columns
3. Demographic targets for campaigns
4. Device targets for ad groups
5. All​ of the above

Correct Answer:

• All​ of the above

What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.

1. Configure devices
2. Check out the dimensions tab
3. Run performance reports
4. ​Separate audience campaigns
5. None of the above

Correct Answer:

• Check out the dimensions tab
• Run performance reports

If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

1. ​It tells you why your ad has been disapproved
2. It tells you whether your campaign is active
3. ​It shows the total number of clicks your ad has received
4. It​ tells you if your ad is being displayed, even if you can’t find it

Correct Answer:

• It​ tells you if your ad is being displayed, even if you can’t find it

What are two ways you can advantage of audience targeting? (Select 2)

1. Set up your In-Market audiences
2. Associate your Custom audiences
3. Manage your Shopping campaigns
4. Create a UET tag

Correct Answer:

• Set up your In-Market audiences
• Associate your Custom audiences

Price Extensions are a pay-per-click extension that display your products or services. True or false?

1. True​
2. False

Correct Answer:

• True​

With Microsoft Advertising, you can export which kinds of campaigns?

1. Entire account
2. Individual campaigns
3. Specific ad groups
4. All​ of the above

Correct Answer:

• All​ of the above

Each campaign you create will have its own ___________.

1. Unique settings
2. Account
3. Incremental bid
4. Dynamic text

Correct Answer:

• Unique settings

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

1. You must first click on the Audiences tab.
2. You must decide between Bid only or Target and bid in settings.
3. Your data management provider must connect to the Microsoft Advertising custom audience feature.
4. You must adjust the Default bid adjustment.
5. None of the above

Correct Answer:

• Your data management provider must connect to the Microsoft Advertising custom audience feature.

LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

1. True
2. False

Correct Answer:

• False

The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?

1. True
2. False

Correct Answer:

• False

With LinkedIn Profile Targeting, you can target customers based on what criteria?

1. Company
2. Job
3. Industry
4. All of the above

Correct Answer:

• All of the above

Recent updates to the Microsoft Advertising Editor are the following:

1. Label support & in-market audience support
2. Audience exclusions & structured snippet extensions
3. Account level extension associations & dynamic search ad support
4. None of the above
5. All of the above

Correct Answer:

• All of the above

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

1. True
2. False

Correct Answer:

• True

What are the three categories of attributes for ad customizer feeds?

1. Custom,​ targeting, standard
2. Location, device, search query
3. Gender, geographical location, purchasing pattern
4. Tracking, bids, UET tag

Correct Answer:

• Custom,​ targeting, standard

In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

1. Completing​ a transaction
2. Performing a search query on Bing
3. Purchasing​ a product or service
4. filling​ out a registration form
5. Viewing an ad

Correct Answer:

• Completing​ a transaction
• Purchasing​ a product or service
• filling​ out a registration form

Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

1. True
2. False

Correct Answer:

• False

What are the benefits of having an upgraded URL?

1. They separate the landing page URL from the tracking or URL parameters.
2. Your ad doesn’t have to go through another editorial review.
3. The character limits are increased.
4. You can add URL parameters and custom parameters to your tracking template.
5. All of the above

Correct Answer:

• All of the above

With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

1. True
2. False

Correct Answer:

• True

Where can you select different options depending on whether you have one or multiple accounts?

1. Accounts tab
2. Payment Methods tab
3. Campaign​ tab
4. Opportunities tab
5. None​ of the above

Correct Answer:

• Payment Methods tab

Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.

1. Create a Product Catalog
2. Claim your domain name and verify your URL
3. Import your Excel file
4. Export your CSV file

Correct Answer:

• Create a Product Catalog
• Claim your domain name and verify your URL

Where might your Microsoft Audience Ads be displayed?

1. Google.com
2. Web​ destinations like MSN, Microsoft Edge, and Microsoft Outlook
3. Bing.com
4. Anywhere online
5. None of the above

Correct Answer:

• Web​ destinations like MSN, Microsoft Edge, and Microsoft Outlook

How many managing customers can you grant access for on your account? (And likewise remove?)

1. 2
2. 3
3. 4
4. 5
5. 6

Correct Answer:

• 5

The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

1. True
2. False

Correct Answer:

• False

What is the main benefit of Syndication?

1. You can expand your reach and get more clicks with a new, high-quality audience.
2. You can reach more customers through a growing network.
3. Microsoft Advertising has controls in place to help keep the quality you expect.
4. CPCs on the Microsoft Advertising syndication partner network are generally lower.
5. All of the above

Correct Answer:

• All of the above

Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

1. Google Ads specialists
2. New account managers
3. Advertisers who have a large catalog of webpages
4. ​Advertisers who are not familiar with search advertising

Correct Answer:

• Advertisers who have a large catalog of webpages
• ​Advertisers who are not familiar with search advertising

Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

1. Ad paused
2. Pending editorial review
3. Disapproved​
4. Eligible

Correct Answer:

• Disapproved​

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

1. True
2. False

Correct Answer:

• True

The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

1. True​
2. False

Correct Answer:

• True​

Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

1. Location
2. Time
3. Date​
4. Device type
5. All of the above

Correct Answer:

• All of the above

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

1. Expected click-through rate
2. Ad relevance
3. Landing page experience
4. All of the above

Correct Answer:

• All of the above

A best practice for updating UET tags on your website is:

1. Apply sitewide tagging of your UET tag (including all ad landing pages)
2. Use only the JavaScript version of your UET tag
3. Don’t place your UET tag within an iFrame
4. Incorporate all relevant event parameters into your UET tag
5. All​ of the above

Correct Answer:

• All​ of the above

A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

1. True
2. False

Correct Answer:

• False

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

1. Quality Score
2. LP User Experience
3. Quality​ Impact (for keywords with QS of 5 or less)
4. None of the above
5. All​ of the above

Correct Answer:

• All​ of the above

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

1. Status
2. Impressions
3. Click-through rate
4. Delivery​

Correct Answer:

• Delivery​

The Competition tab in Reporting gives you what two functionalities? (Select 2)

1. Product title naming
2. Auction Insights
3. Recommendations
4. Bidding
5. ​Google Import

Correct Answer:

• Auction Insights
• Recommendations

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

1. Website exclusions
2. Keyword​ match types
3. Targeting
4. Incremental bidding

Correct Answer:

• Keyword​ match types

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

1. Target audiences using remarketing in paid search.
2. Exclude audiences based on website behavior
3. Increase ad spend
4. Validate a tag

Correct Answer:

• Target audiences using remarketing in paid search.
• Exclude audiences based on website behavior

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

1. Broad match
2. Audience targeting
3. Param 3
4. Negative keyword

Correct Answer:

• Negative keyword

Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

1. True
2. False

Correct Answer:

• True

Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.

1. Ad extension by keyword
2. Ad extension by ad
3. Ad extension details
4. Call forwarding detail
5. All of the above

Correct Answer:

• Ad extension by keyword
• Ad extension by ad
• Ad extension details

Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

1. True
2. False

Correct Answer:

• False

In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

1. User must be on Bing
2. User must be on Facebook
3. User​ must have a LinkedIn ID
4. User must work for a large corporation
5. User must work in advertising

Correct Answer:

• User must be on Bing
• User​ must have a LinkedIn ID

How do bid adjustments (modifiers) affect the display of your ad?

1. They trigger the display of your ad when terms in your keyword appear in any order in the search query.
2. They cause a word or phrase to be inserted at display time into the ad.
3. They affect the number of times your ad is displayed in a given month.
4. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Correct Answer:

• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Which Microsoft Advertising functionality policies must advertisers adhere to?

1. Video
2. Images
3. Audio
4. None of the above
5. All of the above

Correct Answer:

• All of the above

Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

1. True
2. False

Correct Answer:

• True

You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

1. True
2. False

Correct Answer:

• True

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

1. Broad match
2. Phrase match
3. Exact match
4. Negative keyword

Correct Answer:

• Broad match

What bid strategies are currently available for bid optimization? Choose all that apply.

1. Manual
2. Enhanced CPC
3. Target CPA
4. Maximize Clicks and Conversions
5. All of the above

Correct Answer:

• All of the above

What are the campaign and image limits with Google Import for Audience Campaigns?

1. 10,000 campaigns and 2,000 images per import operation
2. 20,000​ campaigns and 3,000 images per import operation
3. 5,000​ campaigns and 1,000 images per import campaign
4. 30,000 campaigns and 4,000 images per campaign
5. None of the above

Correct Answer:

• 20,000​ campaigns and 3,000 images per import operation

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

1. 900%
2. -1000%
3. 1000%
4. -100%

Correct Answer:

• 900%
• -100%

Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?

1. True
2. False

Correct Answer:

• False

A custom audience is a type of remarketing list. What is NOT required to set this up?

1. Universal Event Tracking (UET)
2. Data management provider (DMP) access
3. first-party customer data
4. Software integration

Correct Answer:

• Universal Event Tracking (UET)

Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.

1. Callout​ Extensions
2. Structured Snippet Extensions​
3. Review Extensions
4. All​ of the above

Correct Answer:

• All​ of the above

What is the key tactic in optimizing your PPC ads?

1. Keyword optimization
2. Ad optimization
3. Targeting optimization
4. None of the above
5. All of the above

Correct Answer:

• All of the above

You can now receive billing alerts and monthly invoices via email. True or false?

1. True
2. False

Correct Answer:

• True

What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

1. Intellectual property & counterfeit, pharmacy and health care & adult content
2. Gambling and contests, online fraud & financial products
3. Weapons and weapon-related products, political ads & under 18 users
4. None of the above
5. All​ of the above

Correct Answer:

• All​ of the above

Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

1. True​
2. False

Correct Answer:

• True​

You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

1. True
2. False

Correct Answer:

• False

The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

1. Image-based ads
2. Shopping cart ads
3. Feed-based ads
4. Facebook ads
5. All of the above

Correct Answer:

• Image-based ads
• Feed-based ads

Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

1. Age/gender
2. In-Market audiences provided by Microsoft Advertising
3. All time zones
4. All countries

Correct Answer:

• Age/gender
• In-Market audiences provided by Microsoft Advertising

What are two best practices for monitoring performance in Syndication networks? (Select 2)

1. Study your ads’ performance
2. Adjust as needed
3. Check your budget once a month
4. Don’t pay attention to fraudulent clicks

Correct Answer:

• Study your ads’ performance
• Adjust as needed

Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

1. True​
2. False

Correct Answer:

• True​

You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

1. True
2. False

Correct Answer:

• True

An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

1. True​
2. False

Correct Answer:

• True​

Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

1. True​
2. False

Correct Answer:

• True​

How might using Multi-User Access for sign up be useful for your agency or business?

1. To grant partner access to files
2. To onboard new clients who are not in Microsoft Advertising
3. To perform an exit interview with a former client
4. To intake and host necessary data​
5. All of the above
6. None of the above

Correct Answer:

• To onboard new clients who are not in Microsoft Advertising

Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

1. True
2. False

Correct Answer:

• True

Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

1. True​
2. False

Correct Answer:

• True​

Keyword Planner is a research tool that provides which kinds of insight?

1. Search capabilities by landing page URL
2. Compare your ad impression share to your competitors
3. Customize your individual ad group and keyword
4. Look at keyword search volume for a specified time
5. All​ of the above

Correct Answer:

• All​ of the above

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

1. Targeting
2. Pay-per-click
3. Optimization​
4. Incremental keyword bidding

Correct Answer:

• Optimization​

With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

1. True
2. False​

Correct Answer:

• False​

Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

1. True​
2. False

Correct Answer:

• True​

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

1. True
2. False

Correct Answer:

• True

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

1. Target the ads by location to the delivery areas.
2. Target the ads by New York City.
3. Target the ads incrementally.
4. Target the ads by age and gender.

Correct Answer:

• Target the ads by location to the delivery areas.

How many tags must you place on your site to track multiple campaigns?

1. One tag per campaign
2. One tag per Ad Group
3. One tag per Account
4. One tag per website

Correct Answer:

• One tag per Account

Which of the following examples of automated rules can you create in your account?

1. Starting and stopping campaigns for special events
2. Keeping ads on the first page
3. Decreasing bids on poor performing keywords
4. All of the above

Correct Answer:

• All of the above

Which of the following can you customize in Bing Ads Editor?

1. Default keyword bids at the ad-group level
2. Summary Grid columns
3. Demographic targets for campaigns
4. Device targets for ad groups
5. All of the above

Correct Answer:

• All of the above

When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?

1. True
2. False

Correct Answer:

• True

You should investigate which of the following to uncover the cause of increased click volume (traffic)?

1. Seasonal changes, such as an increase in online shopping during the holidays
2. Sales, discounts, or promotions
3. Recent news events
4. Changes to your ad headlines, text, or landing pages
5. All of the above

Correct Answer:

• All of the above

Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

1. Broad match
2. Exact match
3. Phrase match
4. Negative keyword

Correct Answer:

• Exact match

Which one of the following is not a report in Bing Ads?

1. Keyword report
2. Website URL report
3. Product Dimension report
4. Ad Sequence report

Correct Answer:

• Ad Sequence report

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

1. Targeting
2. Pay-per-click
3. Optimization
4. Incremental keyword bidding

Correct Answer:

• Optimization

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

1. Ad titles: 50 characters & Ad text: 35 characters
2. Ad titles: 60 characters & Ad text: 80 characters
3. Ad titles: 35 characters & Ad text: 85 characters
4. Ad titles: 15 characters & Ad text: 50 characters

Correct Answer:

• Ad titles: 60 characters & Ad text: 80 characters

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

1. Link
2. Pay-per-click
3. Conversion
4. Click-through

Correct Answer:

• Conversion

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

1. Home
2. Campaigns
3. Opportunities
4. Tools

Correct Answer:

• Tools

What do you call words or phrases that trigger ads when they match a customer’s search query?

1. Keywords
2. Targeting criteria
3. Ad group
4. None of the above

Correct Answer:

• Keywords

Multiple Ad Groups are allowed in Campaigns.

1. True
2. False

Correct Answer:

• True

Automated rules can only be applied at the campaign level. True or false?

1. True
2. False

Correct Answer:

• False

What happens if your account reaches its credit limit?

1. Your account credit limit will increase.
2. Your alternative payment method will be charged instead.
3. Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
4. Your account is permanently deleted.

Correct Answer:

• Your account is permanently deleted.

Which of the following audiences can you define with remarketing lists?

1. Home page visitors
2. Added item to shopping cart
3. Visited a form page
4. All of the above

Correct Answer:

• All of the above

Which Bing Ads resources should you use to help you optimize your performance?

1. Accounts Summary
2. Universal Event Tracking
3. Bing Ads Intelligence
4. Bing Ads Editorial Review
5. All of the above

Correct Answer:

• All of the above

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

1. Website exclusions
2. Keyword match type
3. Targeting
4. Incremental bidding

Correct Answer:

• Keyword match type

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

1. True
2. False

Correct Answer:

• True

You can set default keyword bids at what level?

1. Account
2. Campaign
3. Ad group
4. Keyword

Correct Answer:

• Ad group

With search advertising, what happens when a customer clicks your ad? (Select 2)

1. You are charged if the customer makes a purchase.
2. You are charged for the click.
3. The user lands on your website
4. A conversion is recorded by the Bing Ads conversion-tracking tool.

Correct Answer:

• You are charged for the click.
• The user lands on your website

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?

1. True
2. False

Correct Answer:

• False

In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?

1. True
2. False

Correct Answer:

• True

You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

1. Campaign report
2. Share of Voice Report
3. Compare to previous in date range selector
4. Keyword report
5. Change History report

Correct Answer:

• Compare to previous in date range selector

Which of the following statements describes inline editorial feedback during ad creation?

1. Bing ads will inform you why an ad is disapproved and direct you to a solution
2. Bing ads checks for character limits, word counts and missing or incorrectly formatted URL
3. Bing ads alerts you to possible trademark infringements
4. All of the above

Correct Answer:

• Bing ads checks for character limits, word counts and missing or incorrectly formatted URL

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:

1. Upload your feed at least every 30 days
2. Use generic labels
3. Use high quality images
4. Use negative keywords

Correct Answer:

• Upload your feed at least every 30 days
• Use high quality images

Which of the following ideas should you consider implementing when writing your ad?

1. Describe what sets your product apart.
2. List the price of your product or service.
3. Include a call to action.
4. Use ad extensions to make your ad eye-catching.
5. All of the above

Correct Answer:

• All of the above

On which page can you check if you r ad is appearing or not and if not, why?

1. Bing Ads Editor
2. Ad Campaigns
3. Ad Preview and Diagnostics Tool
4. Approved Content

Correct Answer:

• Ad Preview and Diagnostics Tool

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

1. Age and time of day
2. Age and geographical
3. Gender and geographical
4. Age and gender

Correct Answer:

• Age and geographical

How do your keyword bids and your daily budget work together?

1. Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
2. Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
3. The higher your budget, the more likely your ad will be displayed in position one for the keyword.
4. Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

Correct Answer:

• Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

Keywords can be analyzed by what factors?

1. Traffic
2. Keyword Categories
3. Age Group and Gender
4. Keyword performance
5. All of the above

Correct Answer:

• Keyword performance

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

1. Browser
2. Editor
3. Error
4. All of the above

Correct Answer:

• Editor

Which of the following factors could impact the performance and delivery of your ad?

1. The relevance of your keywords
2. Your keyword bid amount
3. The click-through rate on Bing Network results pages
4. All of the above.

Correct Answer:

• All of the above.

What is a keyword bid?

1. Specifies the number of times your ad is displayed in a given month.
2. Specifies the maximum price you are willing to pay each time someone clicks your ad.
3. Specifies how closely a search query must match your keyword.
4. Specifies what price you must pay for your keywords in order to reach position one.

Correct Answer:

• Specifies the maximum price you are willing to pay each time someone clicks your ad.

A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?

1. Take advantage of inline alerts
2. Track customers for remarketing
3. Increase ad spend
4. Validate a tag

Correct Answer:

• Track customers for remarketing

Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?

1. Broad match
2. Phrase match
3. Exact match
4. Negative keyword

Correct Answer:

• Broad match

What is the best way to learn how many clicks Bing Ads has identified as low quality?

1. Use commercial web-tracking software to monitor site traffic.
2. Use performance reports to identify sources of low-quality activities.
3. Set up a monthly budget that allows for trends and fluctuations.
4. Contact Bing Ads Support periodically.

Correct Answer:

• Use performance reports to identify sources of low-quality activities.

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

1. True
2. False

Correct Answer:

• True

Which exclusions are permitted at the campaign level to keep your ad from displaying?

1. Location
2. Website
3. IP Address
4. All of the above

Correct Answer:

• All of the above

Which components are not required for a Bing Ads text ad?

1. Ad title
2. Company name
3. Ad text
4. Targeting
5. Display URL
6. Destination URL

Correct Answer:

• Company name
• Targeting

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

1. Determine if your ad and keyword are receiving impressions.
2. How many impressions were lost because of the conflict.
3. Which keywords and negative keywords are conflicting.
4. Whether the conflict is at the campaign or ad group level.

Correct Answer:

• Which keywords and negative keywords are conflicting.
• Whether the conflict is at the campaign or ad group level.

If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

1. True
2. False

Correct Answer:

• True

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

1. Broad match
2. Phrase match
3. Param 3
4. Negative keyword

Correct Answer:

• Negative keyword

Bing Ads Editor allows you to work and make changes offline and online. True or False?

1. True
2. False

Correct Answer:

• True

What are two ways to import a file? (Select two)

1. Excel
2. CSV file
3. Google AdWords
4. Default settings

Correct Answer:

• CSV file
• Google AdWords

Which item is not a possible Campaign Exclusion?

1. Geographic locations
2. Age and gender
3. IP address
4. Website

Correct Answer:

• Age and gender

What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

1. Bing Ads Intelligence
2. Automated rules
3. Universal Event Tagging
4. Remarketing

Correct Answer:

• Automated rules

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

1. Bing Ads will automatically recalculate a higher daily budget for your campaign.
2. Bing Ads might not allow you to change your daily budget and keyword bids.
3. You might deplete your campaign’s daily budget before the end of the day.
4. You might deplete your campaign’s daily budget before the end of the month.

Correct Answer:

• You might deplete your campaign’s daily budget before the end of the day.

In Bing Ads, which customer actions are considered conversions?

1. Completing a transaction.
2. Performing a search query.
3. Purchasing a product or service.
4. filling out a registration form.
5. Clicking the ad.

Correct Answer:

• Completing a transaction.
• Purchasing a product or service.
• filling out a registration form.

With pay-per-click search advertising, when are you charged?

1. Each time your ad is displayed on the search results page.
2. Each time a customer makes a purchase from your website.
3. When your ad goes live.
4. Each time a customer clicks your ad.

Correct Answer:

• Each time a customer clicks your ad.

Explanation:
Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords.

When customers view and click your ad, they are sent to your website. Either they make a purchase, request your service, sign up for more information or download your app.

You’re charged only when someone clicks your ad. Or in particular situations, performs an action which is defined as valuable for your business.

Answer:
Each time a customer clicks your ad.

How do incremental bids affect the display of your ad?

1. They trigger the display of your ad when terms in your keyword appear in any order in the search query.
2. They cause a word or phrase to be inserted at display time into the ad.
3. They affect the number of times your ad is displayed in a given month.
4. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Correct Answer:

• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Which feature should you use to create a custom filter that shows items with different attributes?

1. Advanced search
2. find and replace
3. Match types
4. None of the above

Correct Answer:

• Advanced search

As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?

1. 50
2. 100
3. 500
4. 1000

Correct Answer:

• 500

Why is it important to choose the right keywords? (Select 2)

1. Prevents your campaign from being paused.
2. Helps more customers find your ads.
3. Drives more relevant traffic to your website.
4. Lowers your incremental bids.

Correct Answer:

• Drives more relevant traffic to your website.
• Lowers your incremental bids.

When implementing conversion tracking, what is the first step?

1. Create a destination URL
2. Use UET Tag Helper
3. Create a conversion goal
4. Tag your site

Correct Answer:

• Create a conversion goal

From which tab can you access your online billing statement?

1. Campaigns
2. Accounts & Billing
3. Opportunities
4. Tools

Correct Answer:

• Accounts & Billing

What is the first step in creating your store in the Bing Merchant Center?

1. Create a Product Catalog
2. Link your online store (or site) to Bing Ads
3. Import your Excel file
4. Export your CSV file

Correct Answer:

• Link your online store (or site) to Bing Ads

Tablet investment can be controlled by bid modifiers of:

1. +900%
2. -1000%
3. +1000%
4. -100%

Correct Answer:

• +900%
• -100%

What is the main advantage of using dynamic text in your ads?

1. Allows you to exceed the character limits for Bing Ads ads.
2. Helps you find synonyms for the keywords you’ve chosen.
3. Displays ads only to customers most interested in purchasing.
4. Turns generic ads into custom ads.

Correct Answer:

• Turns generic ads into custom ads.

How can you overwrite your offline changes with what you have online?

1. Post Changes
2. Import
3. Get Changes
4. All of the above

Correct Answer:

• Get Changes

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

1. Ad paused
2. Pending editorial review
3. Disapproved
4. Eligible

Correct Answer:

• Disapproved

Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

1. Increase the bid for all devices
2. Increase tablet bid
3. Decrease PC/laptop bid
4. It’s not possible to optimize bids for tablets

Correct Answer:

• Increase tablet bid

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

1. Without it, the ad will not serve
2. Without it, the ad will exceed character limits
3. Without it, the destination URL will not work.
4. Without it, the placeholder ad title won’t appear.

Correct Answer:

• Without it, the ad will exceed character limits

What option will ensure/increase the chances that your ad is approved?

1. The landing page is under construction.
2. The landing page generates a pop up survey.
3. The landing page includes more than one of your keywords.
4. The landing page is not relevant to the ad text and keywords.

Correct Answer:

• The landing page includes more than one of your keywords.

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

1. Age and time of the day
2. Age and location
3. Age and gender
4. Gender and day of the week

Correct Answer:

• Age and gender

You want to improve the relevance of your ad and landing page. first, you include dynamic text in your ad. What else can you do?

1. Apply a keyword level destination URL using dynamic text
2. Increase your keyword bids
3. Increase your incremental bids
4. All of the above

Correct Answer:

• All of the above

You can create a new campaign by copying an existing campaign from one account to another. True or false?

1. True
2. False

Correct Answer:

• True

Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

1. True
2. False

Correct Answer:

• True

You want to track your search advertising budget and spend. Which report group should you select?

1. Billing and budget
2. Targeting
3. Delivery
4. Editorial

Correct Answer:

• Billing and budget

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

1. You can tailor the URL for each Sitelink Extension
2. You can re-use the same landing page for multiple sitelinks
3. You can display up to six links to deeper pages on a website.
4. All of the above

Correct Answer:

• You can tailor the URL for each Sitelink Extension

Which Bing Ads feature can help you analyze your ad campaign performance?

1. Editorial guidelines
2. Targeting
3. Reports
4. Dynamic text

Correct Answer:

• Reports

Which UET setting allows you to count each conversion/each user who converted?

1. Support for Unique conversions
2. Account level conversion goals
3. Conversions goals
4. UET Tag Helper

Correct Answer:

• UET Tag Helper

The keyword research feature can help you:

1. Expand keyword or negative keyword lists
2. Target the most relevant audience
3. Get bid estimates
4. All of the above

Correct Answer:

• Expand keyword or negative keyword lists

The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

1. True
2. False

Correct Answer:

• True

When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?

1. Keyword traffic
2. Suggested bids
3. Future performance
4. Demographic targets

Correct Answer:

• Keyword traffic
• Suggested bids

Looking at traffic history is one way to improve your bidding strategy. True or false?

1. True
2. False

Correct Answer:

• True

Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

1. True
2. False

Correct Answer:

• True

For locations to display in Location Extensions, they must be within how many miles of user?

1. 50 miles
2. 25 miles
3. 15 miles
4. 75 miles

Correct Answer:

• 50 miles

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

1. Campaign report
2. Ad report
3. Keyword report
4. Search term report
5. Ad group report

Correct Answer:

• Ad report

You want to run your report on a regular basis. Which option gives you this capability?

1. Impression column
2. Campaign Analytics report type
3. Limit your report results to specific accounts
4. Schedule this report to run automatically

Correct Answer:

• Schedule this report to run automatically

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

1. Status
2. Impressions
3. Click-through rate
4. Delivery

Correct Answer:

• Status

With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

1. True
2. False

Correct Answer:

• True

For whom might you create a remarketing list?

1. Anyone that has made a purchase
2. Anyone that has visited a specific category page by defining that the URL contains the product.
3. Anyone that has visited your loyalty website
4. All of the above

Correct Answer:

• All of the above

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

1. Warning notifications
2. Information notifications
3. Opportunity notifications
4. All of the above

Correct Answer:

• All of the above

What is the first step in getting a bid estimation for keywords?

1. Choose the bid amount
2. Choose a keyword
3. Choose the targeted position
4. None of the above

Correct Answer:

• Choose a keyword

When you target by time of day, which time zone does Bing Ads use?

1. The distribution channel.
2. The searcher’s location, based on IP lookup.
3. The language in which the ad is written.
4. The address provided at registration.

Correct Answer:

• The searcher’s location, based on IP lookup.

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

1. True
2. False

Correct Answer:

• True

Which of the following might generate invalid clicks? (Select 2)

1. Trademark infringement
2. Search engine robots
3. Fraudulent activity
4. Increased clicks due to recent news about your company

Correct Answer:

• Search engine robots
• Fraudulent activity

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

1. True
2. False

Correct Answer:

• True

The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

1. True
2. False

Correct Answer:

• True

Which Delivery status indicates an ad group that has passed its end date?

1. Ad group paused
2. Pending editorial review
3. Disapproved
4. Ad group expired

Correct Answer:

• Ad group expired

With Bing Ads, you can export which kinds of campaigns?

1. Entire account
2. Individual campaigns
3. Specific ad groups
4. All of the above

Correct Answer:

• All of the above

Which of the following will help you evaluate the effectiveness of your campaigns?

1. Ad groups
2. Universal Event Tracking
3. Dynamic text parameters
4. Incremental bids

Correct Answer:

• Universal Event Tracking

Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

1. True
2. False

Correct Answer:

• False

You can import existing campaigns from other online search engines, like Google. True or false?

1. True
2. False

Correct Answer:

• True

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

1. True
2. False

Correct Answer:

• True

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

1. True
2. False

Correct Answer:

• True

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