Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

1. Maintain one evergreen ad group, and use additional ad groups to explore different themes.
2. Replace her existing ad group with a new one using a different theme.
3. Maintain the same ad group, and introduce additional assets based on various different themes.
4. Create a new campaign and ad group for each different theme.

Correct Answer:

• Maintain one evergreen ad group, and use additional ad groups to explore different themes.