Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

1. Enable and disable target CPA bidding every other day to observe differences
2. Monitor overall changes in clicks received
3. Compare average CPA and conversion rate before and after using target CPA bidding
4. Install a new conversion tracking code

Correct Answer:

• Compare average CPA and conversion rate before and after using target CPA bidding

Correct Answer:

• Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?