Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

1. A creator video in which the brand’s message is integrated or shared via a “shout out”
2. A series of brand videos in which the creator is mentioned throughout
3. An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
4. A one-off video in which the brand is highlighted

100% Correct Answer

• A creator video in which the brand’s message is integrated or shared via a “shout out”