Match the following terms to the descriptions.

1. Promoted Video
2. Video Website Card
3. Twitter Poll
4. Conversational Video Ad

Correct Answer:

• It moves customers through the funnel toward an end goal, such as a purchase. (2)
• It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
• It collects feedback and gives people the chance to weigh in on questions. (3)
• It encourages people to engage with and spread campaign messages. (4)