Correct Answer:
| Google Analytics Transactions | A measure almost always used for e-commerce purposes. |
|---|---|
| Google Ads Conversions | A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download |
| Google Analytics Events | A way of sending additional info beyond what is tracked by default (e.g., button clicks). |
| Google Analytics Goals | A measure of a successful user interaction or a completed activity. |