Correct Answer:
| Landing page experience | How relevant, transparent and easy to navigate the page is for users. |
|---|---|
| Expected CTR | The likelihood that the ad will be clicked. |
| Ad relevance | How closely the ad matches the intent behind a user’s search. |
Match each of the “Big Three” ad rank recommendations to their definition.
Correct Answer:
| Landing page experience | How relevant, transparent and easy to navigate the page is for users. |
|---|---|
| Expected CTR | The likelihood that the ad will be clicked. |
| Ad relevance | How closely the ad matches the intent behind a user’s search. |
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