Match each definition with the correct term:

1. Variable Name
2. URL Query String Param
3. Data Layer Variable
4. Variable Name in Data Layer

Correct Answer:

• Variable obtained from the URL query string of the web page where the Tag Manager is implemented. (1)
• An internal name that will appear in the Variables list. (2)
• Variable passed to SAS by the advertiser using the Data Layer object that exists on the web page where the tag manager is implemented. (3)
• This is the name of the variable on the web page where the Tag Manager is implemented. (4)