Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
To advertise a business’s online and local inventory and boost website or store traffic.
To increase exposure and reach audiences with specific interests across the web.

Correct Answer:

To increase engagement, app installs, and in-app actions (like signing up for a newsletter).	App campaign
To advertise a business’s online and local inventory and boost website or store traffic.	Shopping campaign
To increase exposure and reach audiences with specific interests across the web.	Display campaign

Certification Course Answers 2026