Match each advertising objectives with the correct definition.

Purchase	Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand. (1)
Awareness	Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand. (2)
Loyalty	Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand. (3)
Consideration	Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products. (4)

Certification Course Answers 2026