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Mary is the social media manager. Over the last month, she has used various social media networks to promote a new ebook that her company just published. Her boss wants to know how social media has helped them increase the number of views of the ebook. What should Mary do to prove that her efforts have helped this goal?

Latest Update on 20th December, 2017 by Certification Course Answers
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Mary is the social media manager. Over the last month, she has used various social media networks to promote a new ebook that her company just published. Her boss wants to know how social media has helped them increase the number of views of the ebook. What should Mary do to prove that her efforts have helped this goal?

  1. Create a report that measures the number of published social media posts used to promote the ebook
  2. Create a lead generation report that measures the conversion rate of the ebook
  3. Create a revenue report that measures the amount of revenue generated by the ebook
  4. Create a content consumption report that measures how many people viewed the ebook

Correct Answer:
Create a lead generation report that measures the conversion rate of the ebook

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