- By finding areas of her total budget that could contribute to marketing.
- By determining which of Google’s ads are most appropriate for her brand.
- By teaching her employees the fundamentals of personal budgeting.
- By optimizing her available ad budget for maximum growth.
Correct Answer:
- By optimizing her available ad budget for maximum growth.
The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.