Amazon DSP Certification Assessment Answers

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Latest Update on 30th June, 2021 by Certification Course Answers

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

  1. Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  2. Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  3. Click-through rate
  4. Impressions

Correct Answer:

  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR

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