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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Latest Update on 25th November, 2019 by Certification Course Answers
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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?

  1. Target return on ad spend (Target ROAS)
  2. Target cost-per-acquisition (tCPA)
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

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