Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

1. The software that exists with the goal of automating your marketing actions.
2. Automation tools to help automate sales-specific actions.
3. The thought process behind delivering information in lead nurturing.
4. The software that is used for your entire inbound strategy.

Correct Answer:

• The software that exists with the goal of automating your marketing actions.