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Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

Latest Update on 27th June, 2023 by Certification Course Answers
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Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

  1. New-to-brand
  2. click-through rate
  3. Cost-per-click
  4. spend

Correct Answer:

  • New-to-brand

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