Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?

1. She should rely on paid ads for brand and demand, and leave the nurturing mid-funnel tactics to organic
2. She should balance organic and paid content in all stages of the marketing funnel
3. She should rely on paid ads for demand, and leave organic content for brand awareness and nurturing

Correct Answer :

• She should balance organic and paid content in all stages of the marketing funnel