Mailchimp Email Automations Certification Course Answers 2026

Mailchimp Email Automations Certification

Official Source

Mailchimp Academy (Official):
https://mailchimpacademy.com/student/path/649363-email-automations-certification

What Is the Certification

The Mailchimp Email Automations Certification is an official certification offered by Mailchimp Academy.
It validates your ability to plan, build, and manage automated email workflows using Mailchimp, including Customer Journeys.

After completing the learning path and passing the assessment, you earn an official Mailchimp certification badge.

Who Should Take This Certification

Digital marketers
Business owners
Freelancers and agencies
Anyone using Mailchimp for email marketing automation

Basic familiarity with email marketing or Mailchimp is recommended.

Certification Structure and Syllabus

1. Introduction to Email Automations

What email automations are
Benefits of automation
Overview of Mailchimp automation tools

2. Customer Journeys

Journey starting points
Triggers, rules, and actions
How contacts move through journeys

3. Automation Strategy

Aligning automations with business goals
Planning effective automation workflows
Best practices for engagement

4. Branching Logic

Using conditions and splits
Personalizing journeys based on user behavior

5. Review and Preparation

Summary of key concepts
Readiness for final assessment

Final Assessment

Online assessment at the end of the course
Tests understanding of automation concepts and practical usage
Passing the assessment awards the certification

Skills You Gain

Build automated email workflows
Design and manage customer journeys
Use triggers, conditions, and actions effectively
Improve engagement through automation strategies

Duration and Cost

Duration: Self-paced, a few hours in total
Cost: Free (officially provided by Mailchimp Academy)

Certification Badge

Digital badge issued by Mailchimp
Can be shared on professional profiles and portfolios
Confirms official expertise in Mailchimp Email Automations

How to Enroll

Log in to your Mailchimp account
Access Mailchimp Academy
Enroll in the Email Automations Certification path
Complete all lessons
Pass the final assessment

Official Academy link:
https://mailchimpacademy.com/

Certification Questions & Certification Answers

A week has passed since Jacob launched his customer journey and he wants to see how things are going. What would you tell him to help him track the results of his customer journey? Select 2 Correct Responses

Both business objectives and marketing objectives are essential to every campaign. Classify each of the following examples of measurement as either business objectives or marketing objectives: (Drag and drop the types of objectives listed below to match them to the correct examples.)

Fill in the blank: A rule requires that a contact stays at a journey point until they trigger the next point in their journey via a specific action. With a , contacts can’t continue down a path for a period of time that you choose.

Fill in the blank: Behind the scenes, customer journeys can help you create workflow efficiencies by ________________.

Fill in the blank: Mailchimp’s Marketing API lets you create powered by that is/are important and relevant to your business.

Fill in the blank: The first step in Mailchimp’s 3-step framework to develop an email automations strategy is “Identify the key ________________ that support your business goals.”

Fill in the blank: When considering the logic behind branching points, there are 2 core concepts to understand: and .

Fill in the blank: With Customer Journeys from Mailchimp, you can build automated journeys that help you create ________________.

For an email automation to be successful, it must be: Select 3 Correct Responses

How can the Events endpoint help you build more personalized customer journeys? Select 2 Correct Responses

How can the Tags endpoint help you build more personalized customer journeys? Select 2 Correct Responses

How could you use an If / Else branch in a customer journey to build a strong post-purchase campaign?

How might you use rules and actions in a customer journey to build a strong welcome series? Select 2 Correct Responses

In order to keep your campaigns successful over time, it’s important to analyze and refine your automations to improve their performance. What are 3 ways you can analyze the success of your automations? Select 3 Correct Responses

In what ways can Mailchimp’s Customer Journeys help your business? Select 2 Correct Responses

Jacob has added an email to the No path on his If / Else branch. What should he consider adding to the Yes path?

Jacob, a digital entrepreneur, is launching a second app and wants to build a customer journey announcing the new app to all of his contacts. As part of his customer journey, he’d like to send a follow-up message to anyone that doesn’t open his first email after one week. Jacob’s almost finished building his customer journey—he just needs to add a final action to the Yes and No paths in his If / Else branch. Before he continues, he wants you to review his current customer journey. Looking over the image below, are there any immediate changes he should make to the journey he’s built so far? If so, what?

One of your clients wants to try building a customer journey on their own. What are some features you might highlight to emphasize how easy to use the Customer Journey builder is? Select 3 Correct Responses

Reminding a customer to complete a purchase after abandoning their cart is an example of which type of email automation?

True or false: Because customer journeys allow you to add or remove tags from contacts at every step within a journey, you can: learn more about your contacts, more accurately segment your contacts via tagging, and improve your user segmentation.

True or false: Event-based starting points focus only on recurring dates, like birthdays, holidays, or the anniversary of the date that a contact first signed up for your service.

True or false: To help you develop more complex customer journeys, Mailchimp’s Marketing API can collect information from your site or app regarding your contacts’ activity and pass that information along to Mailchimp. In addition to general contact information, the API allows for the collection of two very specific types of information, through the Tags and Events endpoints.

True or false: With the send email action in Mailchimp’s Customer Journeys, you can build an email using a previous campaign as a template, or create your email from scratch by selecting a new template. Regardless of how you build your email, you’ll never have to leave the Customer Journey workflow.

What are the benefits of pre-built journeys in Mailchimp’s Customer Journeys? Select 3 Correct Responses

What is a starting point?

What is an example of an activity-based starting point? Select 2 Correct Responses

What is an example of an event-based starting point? Select 2 Correct Responses

What is one of the key benefits of the add or remove tag action in Mailchimp’s Customer Journeys?

Where should you go in your Mailchimp account if you want to build a single-step email automation instead of a customer journey? Select 2 Correct Responses

Certification Course Answers 2026

Certification Course & Certification Answers