Programmable marketing basics Assessment Answers

Louise, who works for a computer company, is trying to understand why customers she targeted in the “Care” stage didn’t convert. She sent them a “For your first purchase of software, get a discount” display ad. Why didn’t this work?

Latest Update on 16th May, 2019 by Certification Course Answers

Louise, who works for a computer company, is trying to understand why customers she targeted in the "Care" stage didn't convert. She sent them a "For your first purchase of software, get a discount" display ad. Why didn't this work?

  1. This message catered to customer awareness.
  2. This message would have worked better for the “Do” stage.
  3. This message would have worked better for the “See” stage.
  4. This message would have worked better for the “Think” stage.

100% Correct Answer:

  • This message would have worked better for the “Do” stage.

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