Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?

1. Use the same image in every ad to achieve visual consistency and drive awareness
2. Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
3. Test a range of variables at once to see which one performs best
4. Explore bold colors, illustrations, and photos of real people

Correct Answer :

• Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
• Explore bold colors, illustrations, and photos of real people