Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Select All Correct Responses

1. He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
2. He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
3. He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
4. He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
5. He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.

1. In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
2. He runs tests continuously, increasing data points that help inform important strategic decisions.
3. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
4. He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
5. He starts his day by looking at how well he is doing on his company’s key performance indicators.

Correct Answer:

• He runs tests continuously, increasing data points that help inform important strategic decisions.
• He starts his day by looking at how well he is doing on his company’s key performance indicators.