Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?

Options 1:

1. Replace the Local Inventory ads with Local Catalog ads.
2. Transition to 100% digital marketing by eliminating traditional print materials.
3. Use Local Inventory feed data to reach viewers with Local Catalog ads.
4. Add a second brick-and-mortar location.

Correct Answer:

• Use Local Inventory feed data to reach viewers with Local Catalog ads.

Options 2:

1. Run targeted Local Catalog ads using data from existing Local Inventory ads.
2. Transition entirely to digital marketing by eliminating traditional print materials.
3. Expand and renovate his brick-and-mortar store for more curb appeal.
4. Test a new brand identity and color scheme in his old Local Inventory ads.

Correct Answer:

• Run targeted Local Catalog ads using data from existing Local Inventory ads.