Amazon DSP Certification Assessment Answers
Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
Latest Update on 3rd July, 2021 by Certification Course Answers
Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
- Shift budget from that line item to higher performing line items.
- Increase frequency cap on that line item to serve more impressions.
- Decrease frequency cap on that line item to serve less impressions.
- Maintain bids and frequency caps.
Correct Answer:
- Increase frequency cap on that line item to serve more impressions.