Google Ads Measurement Certification Exam Answers

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

Latest Update on 7th December, 2019 by Certification Course Answers

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

  1. A brand-focused strategy
  2. A pay-per-lead strategy
  3. An online-to-offline strategy
  4. A social-media strategy

Correct Answer:

  • An online-to-offline strategy

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