Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business?

Module 1 Lesson 2 Your Digital Opportunity

1. He’d be more visible to customers
2. He can target ads at local customers
3. It’s easier to communicate with customers
4. Less need for customer conversations
5. More insights into customers’ online behaviour
6. He can modernise his company logo

Correct Answer:

• He’d be more visible to customers
• He can target ads at local customers
• It’s easier to communicate with customers
• More insights into customers’ online behaviour