Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?

1. Leverage competitors’ strategies as a starting basis
2. Analyze the company’s followers
3. Align internal teams
4. Set measurable goals
5. Get clear on the company’s social media goals and mission statement
6. Audit the company’s existing content

Correct Answer :

• Analyze the company’s followers
• Align internal teams
• Set measurable goals
• Get clear on the company’s social media goals and mission statement
• Audit the company’s existing content