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Amazon DSP Certification Assessment Answers

Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

Latest Update on 2nd July, 2021 by Certification Course Answers
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Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

  1. Increase bids on keywords with high ACOS
  2. Decrease bids on keywords with low KENP reads or royalties
  3. Decrease bids on keywords with high ACOS
  4. Increase bids on keywords with high impressions

Correct Answer:

  • Decrease bids on keywords with low KENP reads or royalties
  • Decrease bids on keywords with high ACOS

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