Measure your customer-centric marketing Assessment Answers
Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. Her measurement report shows that mobile had no impact. What would you recommend to solve this measurement problem?
Latest Update on 15th May, 2019 by Certification Course Answers
Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. Her measurement report shows that mobile had no impact. What would you recommend to solve this measurement problem?
- Stop investing in mobile messages and encourage other forms of creative
- Rethink all strategy and start over including devising your own model
- Make sure attribution models account for cross-device conversion
- Try a time-decay attribution model alongside a last-click one
100% Correct Answer:
- Make sure attribution models account for cross-device conversion