Programmable marketing basics Assessment Answers
Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn’t getting any credit. What would you recommend to solve this measurement problem?
Latest Update on 16th May, 2019 by Certification Course Answers
Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn't getting any credit. What would you recommend to solve this measurement problem?
- Get the mobile team to rethink their strategy and come up with a solution
- Double-check current attribution model and replace if necessary
- Adopt a data-driven approach and stop investing in mobile messages
- Implement several cross-channel measurement tools
100% Correct Answer:
- Double-check current attribution model and replace if necessary