Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

1. It gives businesses an accurate projection of what to expect from the industry and its users in the future.
2. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
3. It provides invaluable insights into what other businesses are focusing on in the same industry.
4. It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Correct Answer:

• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.