It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:

1. Revenue is a metric that’s easily understood by executive leaders.
2. Revenue is a metric that marketing and sales can both contribute to.
3. Translating the vision into a revenue goal makes the vision more concrete.
4. Translating the vision into a revenue goal makes the vision easier to achieve.

Correct Answer:

• Translating the vision into a revenue goal makes the vision easier to achieve.