Is it advisable to micro-segment audiences?

1. It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
2. It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
3. It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
4. All are incorrect.

Correct Answer :

• It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.