Google Ads Search Certification Exam Answers

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

Latest Update on 22nd March, 2018 by Certification Course Answers

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

  1. (Average deal value) * (10%) / (115%)
  2. (Average deal value) * (10%) * (15%)
  3. (Average deal value) * (10%) * (115%)
  4. (Average deal value) * (0.15)

Correct Answer:

  • (Average deal value) * (10%) * (115%)

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