In which of the following situations should an advertiser consider using automated bidding?

1. to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
2. to optimize bids on Sponsored Brand campaigns, toward brand awareness
3. to optimize bids on Sponsored Brand campaigns, toward sales efficiency
4. to optimize bids on Sponsored Product campaigns, toward brand awareness

Correct Answer:

• to optimize bids on Sponsored Brand campaigns, toward sales efficiency