In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

1. If the advertiser is happy with their current video performance and is planning to increase investment
2. All answers are correct
3. If the advertiser won’t test YouTube unless it incrementality can be measured
4. If the advertiser is planning to significantly reduce or turn off spend on YouTube

Correct Answer:

• If the advertiser is happy with their current video performance and is planning to increase investment