In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?

1. It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
2. It tracks calls via the conversion name for the advertiser’s store.
3. It tracks calls via the phone number listed on the advertiser’s official store website.
4. It tracks calls via a dynamically created Google forwarding number.

Correct Answer:

• It tracks calls via a dynamically created Google forwarding number.

Explanation: Google’s phone call conversion tracking feature enables advertisers to ascertain the effectiveness of their ads in driving phone calls from their website. This is achieved by using a dynamically-created Google forwarding number that substitutes the business number on the site. The tracking counts a call as a conversion if it exceeds a set minimum duration, thereby omitting short, less substantial calls. Consequently, advertisers can pinpoint which specific keywords, ads, ad groups, and campaigns are inducing call conversions.

Read more here: https://support.google.com/google-ads/answer/6095883