In what way do view-through conversions get counted?

1. They get counted as conversions that are recorded when users view and interact with an ad, then never convert.
2. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert.
3. They get counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
4. They get counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

Correct Answer:

• They get counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

Explanation: View-through conversions get counted when users view an ad but don’t interact directly with it, and later complete a conversion on your site. This information is uniquely captured in the “View-through conversions” column of your Google Ads account. In contrast to other conversion metrics, view-through conversions highlight the value of impressions in driving conversions, especially for display and video campaigns. These conversions factor in the settings of your conversion actions and are based on the last viewable impression of an ad. They automatically exclude conversions from users who have interacted with any of your other ads.