In what order should the steps to conduct a marketing experiment be completed?

1. Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results
2. Choose measurement metrics, collect research, make a hypothesis, create and execute the experiment, analyze the results
3. Analyze the results, make a hypothesis, choose measurement metrics, create and execute the experiment, collect research
4. Collect research, choose measurement metrics, make a hypothesis, analyze the results, create and execute the experiment

Correct Answer:

• Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results