In the world of digital advertising, how would a tag be defined?

1. It would be defined as a small snippet of code that’s placed on the conversion page of a website.
2. It would be defined as a large snippet of code that’s placed on the conversion page of a website.
3. It would be defined as a large snippet of code that’s placed on the homepage of a website.
4. It would be defined as a small snippet of code that’s placed on every page of a website.

Correct Answer:

• It would be defined as a small snippet of code that’s placed on every page of a website.

Explanation: In digital advertising, a tag is a small code snippet placed on every page of a website. It plays a crucial role in measuring customer engagement post-ad click. The tag gathers valuable information about user actions, transmitting it back to the Google Ads account for analysis. By customizing tags, advertisers gain insights into user preferences and behavior, focusing on specific conversions for optimized strategies.