In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.

1. A set number of impressions is pre-sold.
2. It is sold automatically through a digital marketplace.
3. Each impression can vary in price.
4. It takes place through an auction.

Correct Answer :

• It is sold automatically through a digital marketplace.
• Each impression can vary in price.
• It takes place through an auction.