In the linear attribution model in Google Analytics:

1. each touchpoint in the conversion path would share equal credit for a sale
2. the middle touchpoint in the conversion path would receive 100% credit for the sale
3. the first touchpoint in the conversion path would receive 100% credit for the sale
4. the last touchpoint in the conversion path would receive 100% credit for the sale

Correct Answer:
each touchpoint in the conversion path would share equal credit for a sale