In the creative case study provided in this course, how did @SpecialK leverage Twitter’s Video Ads and Tweet Copies to promote their brand? (Select all that apply)

1. @SpecialK provided a short Tweet Copy that conveys a clear and focused message.
2. @SpecialK featured strong connections between the Video Ads and the the Tweet Copy.
3. @SpecialK used hashtags to drive higher favorability and message association.
4. @SpecialK used paragraph breaks and tweet threads to create a unique message.

Correct Answer :

• @SpecialK provided a short Tweet Copy that conveys a clear and focused message.
• @SpecialK featured strong connections between the Video Ads and the the Tweet Copy.
• @SpecialK used hashtags to drive higher favorability and message association.