In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

1. @HeinzTweets used a text-only video to promote their brand’s story.
2. @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
3. @HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
4. @HeinzTweets ran a global contest

Correct Answer :

• @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.