In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply)

1. CVS created a Timeline Takeover campaign to spread mass awareness of their partnership with WebMD.
2. CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
3. WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
4. CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.

Correct Answer :

• CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
• WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
• CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.