In the campaign manager, what do we call the metric that accounts for sales attributed to advertising?

1. “Sales without advertising”, i.e. those organic sales with Product Ads intervention.
2. “Advertising revenue”, i.e. the amount of money generated by advertising.
3. “Advertising contribution”, i.e. the percentage of sales in which a Product Ads ad was involved, either directly or assisted.
4. None of the above are correct.

Correct Answer :

• “Advertising contribution”, i.e. the percentage of sales in which a Product Ads ad was involved, either directly or assisted.