In setting up the value of an online conversion action, what should you do?

1. Regardless of the value of the lead, always set it as $0.
2. Regardless of the value of the lead, always set it as $1.
3. If the average value of a lead is $20, assign the value as $20.
4. If the average value of a lead is $20, assign the value as $200.

Correct Answer:

• If the average value of a lead is $20, assign the value as $20.

The value of an online conversion action corresponds to the economic worth it represents for your business. In this case, if you’ve calculated that the average lead contributes $20 to your profit, it’s sensible to assign that same value ($20) to each conversion action. This facilitates performance tracking and budget optimization.