In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

1. Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
2. Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
3. Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
4. Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

Correct Answer:

• Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.