In order to be successful with inbound sales, you need to determine the goal of your sales calls before picking up the phone. How could you BEST do that?

1. Understand what content originally attracted them to your site
2. Understand where they are in the Buyer’s Journey
3. Make an educated guess about which persona you’re talking to and who they are as an individual
4. Understand who you’re talking to and where they are at in the Buyer’s Journey

Correct Answer:
Understand who you’re talking to and where they are at in the Buyer’s Journey