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Google Ads Video Advertising Certification Exam Answers

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

Latest Update on 8th March, 2018 by Certification Course Answers
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In looking at her performance data, Mia recognizes her video ads aren't driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  1. Rotate two or three different video ads
  2. Add a call-to-action (CTA) overlay
  3. fine tune her target audience
  4. Shorten the video ad’s duration

100% Correct Answer

  • Add a call-to-action (CTA) overlay

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